Project

Evaluation bicycle helmet campaign ‘Wanna look cool? Wear a helmet!’ in the Province of Zeeland

To improve road safety of young cycling children, the Dutch province of Zeeland developed the bicycle helmet campaign ‘Coole kop, Helm op’ (Wanna look cool? Wear a helmet!).

Research objective

  • Evaluation of a bicycle helmet campaign ‘Wanna look cool? Wear a helmet!’ in the Province of Zeeland.

Background

The aim of the campaign is to stimulate voluntary helmet use and thus to prevent serious head injury for young cycling children (4-8 years old). During the campaign, in the period 2010-2015, free bicycle helmets were distributed to the primary school pupils in the Province of Zeeland.

Commissioned by the Ministry of Infrastructure and the Environment, SWOV and the Dutch Consumer Safety Institute (VeiligheidNL) evaluated the bicycle helmet campaign. The project was concluded in 2016.

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Project nr.

S16.11-b

Status

Completed
Start date: 01 Sep 2010
End date: 01 Dec 2016