SWOV researcher van Nes published the article 'A conceptual model for persuasive in-vehicle technology to influence tactical level driver behaviour' in the magazine Transportation Research.
Persuasive in-vehicle systems aim to intuitively influence the attitudes and/or behaviour of a driver (i.e. without forcing them). However, the challenge in using these systems in a driving setting, is to maximise the persuasive effect without infringing upon the driver’s safety.
This paper proposes a conceptual model for driver persuasion at the tactical level (i.e., driver manoeuvring level, such as lane-changing and car-following). The main focus of the conceptual model is to describe how to safely persuade a driver to change his or her behaviour, and how persuasive systems may affect driver behaviour.
